Rachel and Jess discuss their current marketing tactics and trends that are giving them the ick, such as income claim marketing, faceless accounts, and descaling hype. Learn what we think they mean, along with how to avoid falling for marketing scams and ethically market your business in 2024. Key Takeaways:- Income claims and result claims can be seen as icky if they lack transparency or rely solely on monetary success. Balancing these claims with case studies and showcasing the journey to success can help build trust with potential clients.- Hyper scaling, while tempting, can lead to cracks in the foundation of a business if systems and infrastructure are not in place. Gradual growth and strategic investments are key to sustainable success.- The rise of faceless accounts in marketing can create a sense of disconnection and lack of authenticity. Building trust and connection with your audience through personal branding and genuine interactions can lead to stronger relationships and conversions.If you enjoyed this episode, share it with your business bestie and follow Deeply Rooted Business on your favorite platform for more valuable insights. Stay tuned for the next episode where the hosts will discuss why your offers may not be selling and how to make them irresistible to potential clients.Remember, quality and authenticity will always win in the end. Keep rooting for your business success!Connect With Us: Jess WebsiteRachel's Website__________Work with Us 1:1Rachel's ServicesJess's Services__________Learn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>_________________Hang Out & Say Hi!Deeply Rooted Business Instagram Jess Instagram Rachel's Instagram

Welcome to another episode of the Growing a Deeply Rooted Business podcast! In this episode, Jess and Rachel discuss how to create more flexibility in your schedule, especially during the summer season. They share proactive strategies for protecting your flexibility, optimizing your systems, and maintaining your content creation. So, let's dive in!Key Takeaways:- Proactively plan and schedule your sales to ensure revenue during the summer months.- Consider front-loading your sales efforts before summer hits to capture potential clients who may be taking time off.- Tailor your marketing strategies to target specific audiences who are more likely to engage during the summer season.- Prioritize work-life balance by intentionally structuring your work week and setting boundaries with clients.- Create a content bank by capturing B-roll footage and organizing it for future use, making content creation more efficient.- Repurpose evergreen content or rerun popular episodes of your podcast or YouTube channel during the summer months.- Audit and optimize your business systems, including client management, marketing, operations, and team meetings, to streamline processes and save time.Resources Mentioned:Jess's YouTube video on scheduling and time blocking : https://youtu.be/98az3TqN4_o Notion for organizing content ideas : https://affiliate.notion.so/hlf264iiy2pNotion Social for turning your Notion Database into a content scheduler : https://notionsocial.app?aref=wellnesscollabIf you found these tips helpful, share this episode with your business bestie so they can also enjoy a flexible summer schedule. Don't forget to follow us on your favorite podcast platform and connect with us on Instagram, TikTok, and YouTube. And if you loved this episode, leave us a review! We appreciate your support.Until next time, embrace the freedom and flexibility of summer in your business!Connect With Us: Jess WebsiteRachel's Website__________Work with Us 1:1Rachel's ServicesJess's Services__________Learn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>_________________Hang Out & Say Hi!

Welcome back to the Deeply Rooted Business podcast! In this episode, Jess and Rachel dive deep into the world of lead magnets, discussing four powerful strategies that are currently driving results in the online business landscape. From quizzes to private podcasts and low-ticket offers to community experiences, they explore how each type of lead magnet can help you attract and engage your ideal audience while building a thriving community around your brand.Key Takeaways:Quiz Lead Magnets: Discover how quizzes can segment your audience and personalize their experience, leading to higher conversions and valuable insights for your business.Private Podcasts and Recordings: Meet your audience where they are by providing easily digestible audio content that adds value and fosters deeper connections.Low-Ticket Offers: Skip the freebie stage and give potential customers a taste of your paid offerings, building trust and driving qualified leads to your business.Co-Working and Community Experiences: Create a safe and supportive space for your audience to connect, collaborate, and engage with your brand on a deeper level.Summary of Resources:Dive deeper into lead magnets and learn how to create compelling offers that attract and engage your ideal audience with Rachel's Aligned Leads Formula: https://gal-agency.com/alignedQuiz Lead Magnet Software : https://interact.grsm.io/28axc2hrlmo3Private Podcast Software : https://www.captivate.fm/signup?ref=zwjiyja3 Kajabi : https://app.kajabi.com/r/MzZcfZNhShare this episode with fellow business owners who are looking to level up their lead generation strategies and grow their email lists. Don't forget to follow Deeply Rooted Business on TikTok, YouTube, and Instagram for more valuable insights and tips. And if you enjoyed the episode, leave a rating and review to help the show reach more listeners. Tune in next week for an episode on prepping your business for a stress-free summer!Thanks for tuning in, and remember, we're rooting for your success!Connect With Us: Jess WebsiteRachel's Website__________Work with Us 1:1Rachel's ServicesJess's Services__________Learn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing.

In this episode, Jess and Rachel discuss three essential marketing systems to help you streamline your efforts and create a predictable flow of leads and sales into your business. They dive into intentional list building, content creation, batching and repurposing, and lead source audits. By implementing these systems, you can optimize your marketing strategy and achieve sustainable success.Key Take Aways:- Intentional List Building: Building an email list with a clear business goal in mind is crucial for attracting qualified leads. Tailor your lead magnets to specific target audiences and ensure they align with your overall marketing strategy.- Content Creation Batching and Repurposing: Batching your content creation process allows you to be more efficient and consistent. Plan your content in advance, outline captions, create carousels or reels, and utilize tools like Notion and Marketing Magic for scheduling and repurposing content across different platforms.- Lead Source Audits: Regularly evaluate the effectiveness of your lead generation sources. Focus your energy on channels that yield the best results and consider deprioritizing or optimizing efforts on platforms that don't generate significant leads.Implement these marketing systems in your own business to streamline your efforts and achieve sustainable growth. Start by setting clear goals for list building, create a content creation and repurposing system, and regularly conduct lead source audits to optimize your marketing strategy.Resources : Grab Jess's Content Planning System Here : https://www.thelaunchcollaborative.com/offers/2zPUusyzGet Rachel's Align Lead Formula Here : https://gal-agency.com/alignedNotion Social : https://notionsocial.app?aref=wellnesscollabHow to Repurpose Content Using Marketing Magic : https://youtu.be/vFjFCyQVm2w?si=K_2W8DLM6BV1dwfNConnect With Us: Jess WebsiteRachel's Website__________Work with Us 1:1Rachel's ServicesJess's Services__________Learn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing.

In this episode of the Deeply Rooted Podcast, hosts Rachel and Jess discuss four scrappy strategies that can give your sales a much-needed boost during slow periods. They dive into the importance of visibility, pitching podcast tours, audience borrowing, gamifying your reach, and tapping into your network and client referrals. These strategies will empower you to attract new leads and customers to your business. So grab a pen and paper as Rachel and Jess kickstart your sales journey.Key Takeaways:- Visibility is key: Sometimes, you need to shake things up and get in front of new audiences to freshen up your reach.- Pitching podcast tours: Engage with podcast hosts to share your expertise and attract new listeners who align with your ideal client base.- Audience borrowing: Guest blogging, speaking engagements, or featuring in newsletters are alternative ways to tap into new audiences.- Gamify your reach: Reverse engineer your sales goals to quantify the number of views, warm eyeballs, and sales calls needed to reach your desired outcomes.- Tapping into your network: Collaborate with adjacent businesses, join networking groups, and leverage past clients for referrals to expand your reach.If you want to boost your sales and attract new leads, it's time to get scrappy! Start by implementing these strategies discussed in the episode. Shake up your visibility, pitch podcast tours, borrow audiences, gamify your reach, and tap into your network. Remember, persistence is key when pitching, so don't be discouraged by initial no's. Keep refining your approach and watch your sales soar.Resources:Sustainable Success System Shop: https://thewellnesscollab.gumroad.com/Podcast Pitching Templates & Tracker : https://thewellnesscollab.gumroad.com/l/notion-podcast-pitch-template?layout=profileRemember to follow the Deeply Rooted Podcast for more insightful episodes on sales, marketing, and business growth. Tune in next week as Rachel and Jess discuss how systems can simplify your marketing and enable you to balance client work and business development effectively.We're waiting for you on the next episode of the Deeply Rooted Podcast!Connect With Us: Jess WebsiteRachel's Website__________Work with Us 1:1Rachel's ServicesJess's Services__________Learn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing.

In this episode of the Growing a Deeply Rooted Business podcast, hosts Jess and Rachel kick off Season 3 with an exciting discussion about embracing the energy of spring to breathe new life into your business. They share their words of the quarter and discuss the themes they will be exploring throughout the season.Key Takeaways:- Embracing the energy of spring: Jess and Rachel discuss how spring is a season of new growth and new beginnings, and how entrepreneurs can leverage this energy to propel their businesses forward.- Taking back your power: The hosts emphasize the importance of not falling into a victim mindset during slow periods in business. Instead, they encourage listeners to take their power back and focus on what they can do to grow and bloom their businesses.- Getting scrappy: Jess and Rachel share their words of the quarter, scrappy and amplify, respectively. They discuss the importance of being resourceful, leaning into visibility strategies, and embracing uncomfortable situations in order to accelerate business growth.- Challenging the status quo: Throughout the season, the hosts will be exploring creativity, turning ideas into action, and challenging traditional approaches to sales and marketing.Tune in to the Growing a Deeply Rooted Business podcast for more episodes this season as Jess and Rachel dive deeper into topics such as turning up the heat with marketing, dealing with slow sales, and embracing a targeted approach to business growth. Follow them on Instagram and TikTok for additional insights and behind-the-scenes content. Don't forget to leave a review on Apple Podcasts or Spotify to show your support for the show.Remember, spring is a time for new beginnings. Take back your power, get scrappy, and amplify your efforts to make this season a transformative one for your business.Connect With Us: Jess WebsiteRachel's Website__________Work with Us 1:1Rachel's ServicesJess's Services__________Learn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>_________________Hang Out & Say Hi!Deeply Rooted Business Instagram Jess Instagram Rachel's...

Welcome to another episode of the Deeply Rooted Business Podcast! In this recap episode, hosts Jess and Rachel reflect on the podcast's second season. They discuss their favorite episodes, what worked well for them, and exciting plans for the future.- The hosts successfully outlined all episodes before the season started. This allowed for a cohesive journey throughout the season.- Co-working meetings on Mondays provided accountability and clarity in publishing and promoting podcast content.- The hosts plan to invite guest experts onto the show to provide deeper insights on topics they may not have as much expertise in.- A shift in promotion strategies will be implemented across different social media platforms to maximize reach and engagement with listeners.- Setting solid goals tied to numeric metrics will help motivate action toward growing listenership.- Listeners who leave a review can enter for a chance to win a free 30-minute session with either Jess or Rachel.Leave us a review on Apple Podcasts for a chance to win a valuable coaching session with one of our hosts! After you leave your review, send us a screenshot at @deeplyrootedbusiness on IG, and we'll enter you to win. We appreciate your support! Let us know what topics you want to cover in the question sticker below on Spotify, or DM us on Instagram.Tune into Season 3 starting April 4th, where we dive into new topics that will inspire you along your entrepreneurial journey.Remember, stay deeply rooted in your business dreams and keep reaching higher!Connect With Us: Jess WebsiteRachel's Website__________Work with Us 1:1Rachel's ServicesJess's Services__________Learn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>_________________Hang Out & Say Hi!Deeply Rooted Business Instagram Jess Instagram Rachel's Instagram

Welcome to another episode of the Deeply Rooted Podcast! In this episode, we dive deep into the world of systems and how they can transform your business. Join us as we discuss the importance of implementing effective systems at every stage of your entrepreneurial journey. From time management and planning to client onboarding and scaling strategies, we share valuable insights and practical tips to help you streamline your processes, increase productivity, and achieve sustainable growth. Don't miss out on this empowering conversation that will revolutionize the way you think about systems in your business!Key Takeaways:- Understand why systems are essential for business success- Learn how to create a solid foundation with effective time management and planning- Discover the power of building connections through targeted outreach- Develop marketing habits that nurture relationships with potential clients- Streamline your client onboarding process for a seamless experience - Scale your business by creating SOPs and utilizing project management tools - Leverage live launching and evergreen funnels to boost sales - Optimize customer automation for increased lifetime valueRemember to subscribe to our podcast so you never miss an episode filled with actionable tips and strategies for growing your business. Stay deeply rooted in successConnect With Us: Jess WebsiteRachel's Website__________Work with Us 1:1Rachel's ServicesJess's Services__________Learn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>_________________Hang Out & Say Hi!Deeply Rooted Business Instagram Jess Instagram Rachel's Instagram

Welcome to another episode of the Deeply Rooted Business Podcast! In this episode, Jess and Rachel discuss the process of adding new offers to your business. They share valuable insights from a marketing lens and operations perspective, helping you make informed decisions about expanding your offer suite. Whether you're considering filling gaps in your customer journey or diversifying your income streams, this episode will guide you through the important questions to ask yourself before creating a new offer.Key Takeaways:- Assessing demand: Determine if there is a need for your new offer by researching audience preferences and identifying gaps in their journey.- Aligning with capacity: Consider the level of support you can provide based on your business type and resources available.- Evaluating existing offers: Review how well current offerings are performing and identify opportunities for improvement or expansion.- Diversification for risk reduction: Explore ways to diversify your income streams by introducing different types of offers that cater to various target audiences.- System considerations: Understand how implementing a new offer impacts customer journeys, marketing automation, onboarding processes, and overall client experience.Ready to explore new possibilities? Tune into this insightful episode now and gain clarity on whether it's time for a fresh addition to your business's offer suite. Don't miss out on valuable tips that will help you navigate every step of the way!Remember, we're rooting for you!Connect With Us: Jess WebsiteRachel's Website__________Work with Us 1:1Rachel's ServicesJess's Services__________Learn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>_________________Hang Out & Say Hi!Deeply Rooted Business Instagram Jess Instagram Rachel's Instagram

In this episode of the Deeply Rooted Business Podcast, hosts Jess and Rachel discuss the importance of understanding and choosing the right types of support available to small business owners. They explore common pitfalls when investing in support, such as financial drain and wasted time, while highlighting the benefits of bringing on the right support at each stage of business growth. From mentorship to coaching and consulting to specialized service providers, they provide valuable insights on how to navigate your unique journey towards success. Tune in now and learn how to make informed decisions that will help you get the most out of your investments.- [00:01:11] The pitfall many entrepreneurs face is overcommitting their investment budget by not allocating enough funds for hands-on implementation or service providers.- [00:03:24] Setting aside reserves specifically for investing helps prevent financial strain when exploring various types of support.- [00:05:48] Investing time in foundational business coaching programs may lead to wasted hours if you already possess knowledge about certain aspects.- [00:08:32] Mismatching expertise can hinder progress; knowing exactly what type(s) of support are needed is vital before making any hiring decisions.- [00:10:56] Hiring someone who provides strategic guidance based on their experience saves time during training processes.- [00::12::50] Breaking through blind spots and accelerating growth are key benefits of bringing on the right support.- [00:16:34] Starting out, mentorship can provide valuable advice from someone who is already successful in your desired field.- [00:18:33] Coaching helps with mindset blocks and empowers you to move forward during the stretching phase of business.- [00:21:02] As your business becomes more complex, hiring a system specialist or management expert can help streamline processes for increased efficiency.- [00:23::35] When scaling up, it's crucial to invest in consultants or strategists who offer customized guidance tailored to your unique business needs.Are you ready to take your online business to the next level? Tune into this episode of the Deeply Rooted Business Podcast and gain insights on navigating different types of support. Make informed decisions that will propel your success. Don't miss out—listen now!Connect With Us: Jess WebsiteRachel's Website__________Work with Us 1:1Rachel's ServicesJess's Services__________Learn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing.

Welcome to another episode of the Deeply Rooted Podcast! In today's discussion, we will dive into one of our favorite topics - launching. Launching can be exciting and challenging whether you're a seasoned entrepreneur or just starting out. Join us as we explore three key things not to skip after your launch that will help you establish market research, gain valuable insights, and set yourself up for success in future launches.Key Takeaways - [00:01:13] Launching is an energy-intensive process that requires effort and vulnerability.- [00:02:29] The debrief after a launch is crucial for extracting valuable insights.- [00:03:46] The first launch is often the hardest but provides important lessons for future launches.- [00:05:27] Downselling offers a great opportunity to increase revenue while giving customers a taste of your product or service at a lower price point.- [00:08:23 ] Post-launch surveys are essential for gathering feedback from both buyers and non-buyers to understand their reasons behind purchasing decisions.- [0:09:55 ] Analyzing launch metrics helps identify areas of improvement and determine what worked well during the launch-[0:11:10) A holistic approach to launching on multiple platforms (email marketing + social media) increases reach and engagement with potential customers,-[ 12:25] Celebrate small wins even if they don't meet initial expectations. Success takes time!Additional Resources :InfluenceLaunch Metrics TrackerConnect With Us: Jess WebsiteRachel's Website__________Work with Us 1:1Rachel's ServicesJess's Services__________Learn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>_________________Hang Out & Say Hi!Deeply Rooted Business Instagram Jess Instagram

Welcome to another episode of the Deeply Rooted Business Podcast! In this episode, Jess and Rachel discuss strategies for increasing business visibility. They dive into the importance of creating intentional content that makes an impact rather than just getting scrolled by. They also explore how building meaningful connections amplifies your reach and attracts new clients. If you are looking to attract new clients in an intentional way, this episode is for you.Here’s what we dive into this episode:- [00:01:26] Start by reverse engineering your content goals based on your annual plan.- [00:02:19] Use social media as a top-of-the-funnel attraction method while utilizing email marketing or blogs to nurture leads further down the sales funnel.- [00:04:25] Don't rely solely on social media; diversify your platforms to avoid being dependent on one platform's algorithm changes or potential account issues.- [00:07:18] Tailor your content strategy based on different seasons in your business (creative season, promotional period, restorative phase).- [00:10:22] Embrace promotion during sales seasons and create touchpoints across multiple platforms to increase conversions.- [00:13.53] Leverage client referrals for increased visibility within trusted networks.- [0​0​ :20​ 43 ] Develop systems for making connections, such as pitching processes and relationship-building trackers.Take a moment to reflect on your current visibility strategy. Are you being intentional with your content and actively building connections? Set specific goals for both areas, whether it's posting three times a week or reaching out to five new potential collaborators each week. Start small and gradually expand as you gain momentum. Remember, quality over quantity is key!Don't forget to follow us on Instagram @deeplyrootedbusiness for updates, behind-the-scenes peeks, and exclusive bonus content.Stay connected 🌱💡 Connect with Rachel at @Gal.Agency. Connect with Jess at @the_wellness_collaborativeVisit our websites to learn how to work with us: Jess : www.thelaunchcollaborative.comGet the templates to mention in this episode here .Rachel : www.gal-agency.comGet Rachels Email Strategy Guide HereStay tuned for the next episode of The Rooted Business Podcast! Don't forget to subscribe to catch all the valuable insights and advice from Rachel and Jess.Note: The show notes are a condensed summary of Episode 2 of The Rooted Business Podcast. The actual podcast episode would contain more in-depth discussions, anecdotes, and examples from Rachel and Jess.

In this episode of the Deeply Rooted Business podcast, hosts Jess and Rachel dive into the importance of setting intentional goals for business success. They discuss aligning your goals with your core desires, avoiding arbitrary goal-setting, and establishing a clear roadmap to achieve your objectives.Key Takeaways- [00:02:32] The Why: Connect your goals to your deeper desires and values. Understand why achieving these goals matters to you on a personal level.- [00:05:42] The What: Set ambitious but realistic goals based on past data and current benchmarks. Avoid arbitrary numbers or trends that may not align with your unique circumstances.- [00:09:27] The How: Put support systems in place to ensure you follow through on your goals. Schedule dedicated time, seek accountability from coaches or peers, and make the process enjoyable by gamifying it.Now is the time to set intentional goals for yourself and your business. Reflect on what truly drives you, evaluate past performance metrics, and create an action plan with concrete steps towards achieving those objectives. Remember to prioritize quality over quantity when setting goals – focus on what matters most rather than overwhelming yourself with too many tasks at once.So go ahead, embrace intentionality in goal-setting and watch as it transforms both your business growth and personal fulfillment!Stay tuned for the next episode of The Rooted Business Podcast! Don't forget to subscribe to catch all the valuable insights and advice from Rachel and Jess.Stay connected 🌱💡 Connect with Rachel at @Gal.Agency. Connect with Jess at @the_wellness_collaborativeNote: The show notes are a condensed summary of Episode 2 of The Rooted Business Podcast. The actual podcast episode would contain more in-depth discussions, anecdotes, and examples from Rachel and Jess.nD1O6lNuBBoT0OfMPlLH

Welcome back to another episode of the Deeply Rooted Business Podcast. In today's episode, we're diving deep into the art of reflection and understanding how different seasons in your business require varying levels of energy and effort. We'll explore key performance indicators (KPIs) and benchmarks that will help you build a productive and fabulous year ahead while avoiding burnout. So, get ready to discover how to create a cohesive flow aligned with your energy throughout each season. Key Takeaways:- Understanding the three seasons of business: promotion, creation, and restoration [00:01:52]- Mapping out your year based on these seasons to avoid burnout [00:01:53]- Setting realistic goals using historical data for successful launches [00:05:42]- Tracking conversion rates, engagement rates, sales, and profit during high-energy push seasons [00:09:53]- Leveraging traffic sources, time tracking, and operating expenses during creative seasons [00:15;49]- Focusing on customer lifetime value, network building during restorative periods [00;23;56]Now that you have a deeper understanding of the different seasons in your business journey, take some time to map out your year use this knowledge as a guide when mapping out your 2024 for sustainable success.Remember that balance is essential for long-term growth. Embrace each season wholeheartedly, but also give yourself permission to rest and restore when needed.Don't forget to join us in our next episode, where we dive into creating goals & intentionsWhere to find Jess : www.thelaunchcollaborative.comWhere to find Rachel : www.gal-agency.comStay tuned for the next episode of The Rooted Business Podcast! Don't forget to subscribe to catch all the valuable insights and advice from Rachel and Jess.Note: The show notes are a condensed summary of Episode of The Rooted Business Podcast. The actual podcast episode would contain more in-depth discussions, anecdotes, and examples from Rachel and Jess.Connect With Us: Jess WebsiteRachel's Website__________Work with Us 1:1Rachel's ServicesJess's Services__________Learn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>_________________Hang Out & Say Hi!Deeply Rooted Business Instagram

Welcome back to the Deeply Rooted Business Podcast! In this episode, hosts Rachel and Jess kick off their planning session to help you start your 2024 in a way that feels aligned and refreshing. They emphasize the importance of reflection as a key step in avoiding burnout and setting yourself up for sustainable success.Key Takeaways:- Regular reflection on your business's current state is crucial to avoid getting pulled off course.- Start with an energy assessment of the past year, identifying areas of resistance, ease, and where more focus or clarity is needed.- Reflect on the pillars of your business such as systems and marketing to identify areas where you got stuck or went off course.- Celebrate your accomplishments from the previous year before diving into planning for the new one.- For marketing reflection: - Consider industry changes throughout 2023 and how they may impact your strategies going forward. - Break down lead sources to understand which channels are most effective for generating leads. - Determine which tactics felt good versus forced so you can align future efforts with your energy.- For operations reflection: - Focus on client experience by evaluating each step from onboarding to offboarding for any friction points that need improvement. - Address team operations by clarifying roles, responsibilities, and communication channels and refining workflows if necessary. - Assess personal factors like financial stability and work-life balance within your own business operations.Before jumping into planning out all of 2024, take some time for self-reflection. Use these key takeaways as guidance while assessing both marketing strategies and operational systems. By understanding what worked well in 2023 and what needs improvement, you'll be better equipped to create a solid plan that sets you up for success in the coming year.Resources:Download Jess's Sustainable Success Business Assessment HereRead Rachle's 2024 Trends Report HereTune in next week when Rachel and Jess discuss data points, KPIs, and metrics that can help you determine where to invest your time, money, and energy for the highest return on investment. Don't miss it!Remember to visit our website or follow us on social media for more valuable insights and resources to support your business journey.

Join us as we dive into aligning your business practices with the seasons. In this episode, we discuss the energy of winter, embracing rest and renewal, and setting intentions for a productive new year. Discover how to navigate the resistance to rest and find balance between hibernation and productivity.Key Takeaways:- Winter brings an intuitive need for rest and renewal, allowing space for recharge and rebuilding.- Aligning your energy with the season can enhance productivity while maintaining groundedness.- Instead of rushing into action on January 1st, take time to restore, reflect, organize, and set yourself up for success in February or March when plans tend to take off.- Start by celebrating accomplishments from the past year before focusing on areas that didn't feel aligned or served you well.Take some time this week to reflect on your journey over the past year. Celebrate your achievements, identify areas that need improvement or alignment, and set intentions for a successful new year ahead. Remember that restoration is just as important as taking action. Let's embrace this season of reflection together!

Welcome back to another episode of the Deeply Rooted Podcast! In this episode, Jess and Rachel have a super low-key and fun chat as they debrief their first season of the podcast. They discuss everything from starting the podcast to planning, scripting, recording equipment/software, promoting, building an audience, and key takeaways.Key Takeaways:- Imposter syndrome is common when starting a new venture but remember that progress is more important than perfection.- Collaboration can provide accountability and help you stay committed to your goals.- Planning is crucial for success; create an outline with clear intentions for each episode.- Choose your tech stack wisely to ensure seamless integration between platforms.- Utilize social media platforms like TikTok, Instagram, YouTube to promote your podcast episodes effectively.- Consider repurposing content using tools like Repurpose.io for wider reach across different channels.If you enjoyed Season One of the Deeply Rooted Podcast or have a favorite episode, make sure to subscribe or add it to your favorites list. Leave us a review on Apple Podcasts if you loved what you heard! Stay tuned for Season Two, where we'll dive deeper into topics while providing actionable steps for intentional living and business growth. Follow us on social media for updates on the upcoming planning sessions we are offering for the new year, merging marketing strategy with operational planning. Join us as we create plans together to kickstart 2022!Remember - launching anything new may feel scary at times, but taking intentional action brings amazing opportunities for growth. Keep pushing forward!Links to programs mentioned in the podcast (some may be affiliate links):Notion - for planningSquad Cast - for podcast recordingDescript - for podcast editingCaptivate - podcast hostingMarketing Magic - For SEO optimization and show notesRepurpose IO - for content repurposing

In this episode of the Rooted Business Podcast, hosts Jess and Rachel discuss the significance of having a well-defined customer journey for business growth. They highlight how operating without a customer journey can lead to chaos and ineffective marketing strategies. KEY TAKEAWAYS- A customer journey provides predictability and consistency within your business and marketing efforts.- It boosts confidence by showing that your strategies are working compared to throwing random tactics at the wall.- Creating a linear stepping stool offer suite helps customers progress through their journey in an organized manner.- Maximizing customer lifetime value involves offering different price points and stages based on customers' readiness to invest.- Building trust, delivering excellent experiences, and focusing on retention are crucial for long-term success.- Lead magnets should be viewed as part of the overall customer journey, attracting leads towards conversion.If you're feeling overwhelmed with multiple offers or lacking clarity in your customer journey, it's time to simplify. Choose one impactful offer that aligns with your goals and create a streamlined path for potential clients. Focus on building trust, providing exceptional experiences, and nurturing relationships throughout their entire journey.Remember, simplicity is key! By implementing an effective customer journey strategy, you'll experience increased conversions, improved client satisfaction, and sustainable business growth.Stay tuned for the next episode of The Rooted Business Podcast! Don't forget to subscribe to catch all the valuable insights and advice from Rachel and Jess.Note: The show notes are a condensed summary of Episode 11 of The Rooted Business Podcast. The actual podcast episode would contain more in-depth discussions, anecdotes, and examples from Rachel and Jess.

Welcome to the Rooted Business Podcast with Rachel and Jess! In this episode, they dive deep into the importance of planning in your business. They discuss how planning can support your creativity, intuition, and overall success. By setting realistic goals and prioritizing self-care, you can harmonize your hustle while achieving long-term growth.Here’s what we dive into this episode:- Planning is an act of self-love that supports both personal well-being and business success.- Annual planning sets the vision for your year, considering seasons, energy levels, and life events.- Quarterly planning allows you to set achievable goals based on revenue needs and project priorities.- Project kickoffs help break down big projects into manageable tasks for better execution.- Weekly realignment calls keep everyone on track by reviewing progress and addressing issues.- Daily check-ins ensure alignment between tasks and energy levels for optimal productivity.We encourage you to take some time this week to evaluate where you are in your business journey. Set aside intentional moments for reflection, plan out realistic goals for the next quarter or month, and schedule regular check-ins with yourself or your team. Embrace planning as a tool that empowers you to achieve balance while growing your business.Rachel and Jess are excited about the growth of their podcast and share their enthusiasm for future episodes. They promise to explore a wide range of topics related to marketing, operations, and intentional business strategies, all aligned with their energy and expertise.Stay tuned for the next episode of The Rooted Business Podcast! Don't forget to subscribe to catch all the valuable insights and advice from Rachel and Jess.Note: The show notes are a condensed summary of Episode 10 of The Rooted Business Podcast. The actual podcast episode would contain more in-depth discussions, anecdotes, and examples from Rachel and Jess.

Welcome to the Deeply Rooted Business Podcast! In this exciting episode, hosts Rachel and Jess dive into the topic of ethical marketing and the importance of treating customers as human beings. In today's digital age, it's easy to get caught up in numbers and forget that there are real people behind the computer screens. We discuss the ethical principles of marketing, common practices in the online space, and how to humanize your marketing efforts. Join us as we explore the world of ethical marketing and its impact on your business.Key Take Aways: Honesty and Transparency in Marketing:In the online business space, it's common to come across manipulative marketing practices. As new business owners or non-marketing professionals enter this space, they may unknowingly fall into these practices. However, it's crucial to establish a foundation of ethical marketing. Honesty and transparency play a vital role in building trust with your customers. Avoid practices such as fake urgency, fake scarcity, and misleading messaging. Instead, focus on providing accurate information and being upfront about your offerings.Respecting Fair Pricing and Value:One aspect of ethical marketing is fair pricing. It's essential to charge a price that aligns with the value you provide. Manipulative pricing tactics, such as charm pricing, should be avoided. Instead, focus on delivering value and ensuring your pricing is competitive and reasonable. Consider implementing a customer journey that allows customers to progress from low-ticket offers to higher-priced offerings. This approach not only provides value at every stage but also allows customers to make informed decisions based on their needs and budgets.Privacy and Respect for Customer's Emails:Respecting your customer's privacy is another crucial aspect of ethical marketing. Offer options for customers to opt-out of specific campaigns or promotional messages that may trigger trauma or discomfort. By providing this choice, you demonstrate respect for their personal boundaries and build trust. This practice shows that you are aware of their needs and concerns, fostering a positive relationship with your audience.The Long-Term Benefits of Ethical Marketing:Implementing ethical marketing practices may require a shift in mindset and approach. It's important to remember that ethical marketing is a long-term strategy that builds trust and connection with your audience. By focusing on honesty, transparency, fair pricing, and respect for privacy, you create a sustainable business that attracts aligned customers who genuinely value your offerings. Resources for Ethical Marketing:If you're interested in diving deeper into ethical marketing, there are several valuable resources available. The Ethical Move, a nonprofit organization, helps online business owners sell better while maintaining ethical standards. Duped: The Dark Side of Online Business podcast explores unethical practices in the online business world, shedding light on the importance of ethical marketing.As you embark on the journey of ethical marketing, remember that change takes time. Don't feel overwhelmed by the need to make all the changes at once. Start by incorporating honesty, transparency, fair pricing, and respect for privacy into your marketing efforts. Gradually shift your business's structure and practices to align with ethical standards. By doing so, you'll create a business that not only reflects your values but also attracts loyal customers who appreciate your integrity. Embrace the power of ethical marketing and build trust and connection with your audience.Stay tuned for the next episode of